Author : Jinghua Deng
A business cannot survive without understanding the consumers’ needs. Meanwhile, for consumers, making a purchase becomes a deeply emotional decision nowadays. Not so long ago, the better product won. Customers bought things because of the features and benefits that it would provide. The guy with the best pencil eraser could win. But now, things are different. The guy with the best connection to his customer wins in today’s world.
Leroy merlin
There is no doubt that Leroy merlin is an outstanding actor in the DIY market. It has a very positive image in consumer’s minds. In term of brand promise and brand attribute, the brand made a lot of efforts to match with their logo “Du coté chez vous”. The key factor of succes is to continuously innovate in order to meet the consumer’s needs and wants .
What are the wants and needs of Leroy Merlin customers?
What are the wants and needs of Leroy Merlin customers?
- Good image and brand reputation
- High quality, not only on products, but also on services
- Various choices of products. Creative, innovative and modern
- Professional sales team
- Strong relationship with consumer
Brico Dépôt
Brico Dépôt is also a major actor of the DIY market with a low cost model. The identity and positions is quite different from Leroy merlin.
What are the wants and needs of the consumer of Brico Dépôt?
Sources
http://www.leroymerlin.fr/v3/p/accueil/presentation/les-4-engagements-l1308219364
What are the wants and needs of the consumer of Brico Dépôt?
- Good reputation of the brand
- high quality
- low cost
- various choices
- big quantity
Sources
http://www.leroymerlin.fr/v3/p/accueil/presentation/les-4-engagements-l1308219364
