Author : Jinghua Deng
As we said before, Leroy merlin is a very positive brand which has a strong history on the Do It Yourself market.
The success of Leroy Merlin is due to its high quality products and services, plus a smart communication strategy and a successful philosophy. In its consumer’s view, the retailers is perceived as unique, charming, and trustworthy.
The success of Leroy Merlin is due to its high quality products and services, plus a smart communication strategy and a successful philosophy. In its consumer’s view, the retailers is perceived as unique, charming, and trustworthy.
Leroy Merlin focuses on building a strong relationship with its consumers. The retailer offers a strong after-sales service and different channel to interact with the consumer, not only on social networks, but also in stores. The marketers try to answer to what the consumer want and need which is why the services and continuously improving.
All of this increase the consumer’s perception of affiliation with Leroy Merlin. Its perceived value is high quality, autonomy on project and dynamism. The emotional reward is making consumers feels good. Modern, innovative, young and usual are its attributes
Brico Dépôt also has a good reputation on the DIY market thanks to its high quality products at lower prices. It has 105 stores in France today and has a strong experience of the low cost model. Due to its independent communication strategy, the consumers who is working on construction site or working as building trader is easily attracted by its low price and high quality. The value for user is low costs product available in big quantities for factories. Its functional benefit is about 11000 references only, gain of time to choosing a right product. Its attributes is expertise, professionalism and autonomy
Source :
http://www.bricodepot-recrute.com/concept.php
http://france.leroymerlin.com/fr/leroy-merlin-france
http://www.kingfisher.co.uk/index.asp?pageid=2
http://www.groupe-adeo.com/index.php?id=45
http://www.insee.fr/fr/themes/document.asp?reg_id=0&ref_id=ip1386&page=sdb#def2
All of this increase the consumer’s perception of affiliation with Leroy Merlin. Its perceived value is high quality, autonomy on project and dynamism. The emotional reward is making consumers feels good. Modern, innovative, young and usual are its attributes
Brico Dépôt also has a good reputation on the DIY market thanks to its high quality products at lower prices. It has 105 stores in France today and has a strong experience of the low cost model. Due to its independent communication strategy, the consumers who is working on construction site or working as building trader is easily attracted by its low price and high quality. The value for user is low costs product available in big quantities for factories. Its functional benefit is about 11000 references only, gain of time to choosing a right product. Its attributes is expertise, professionalism and autonomy
Source :
http://www.bricodepot-recrute.com/concept.php
http://france.leroymerlin.com/fr/leroy-merlin-france
http://www.kingfisher.co.uk/index.asp?pageid=2
http://www.groupe-adeo.com/index.php?id=45
http://www.insee.fr/fr/themes/document.asp?reg_id=0&ref_id=ip1386&page=sdb#def2
